MY 2¢ ON GTM TODAY
Most GTM leaders manage Demand Gen, Lifecycle, and RevOps as separate fiefdoms with a peace treaty between them. I tore the walls down and built one motion. I specialize in building the marketing architecture behind scalable revenue — the systems, signals, and campaign frameworks that turn activity into pipeline that Sales can trust.
"
Her ability to navigate complex cross-functional alignment challenges across a large, sprawling organisation and be a clear, constructive voice for positive change is impressive."
–
Fraser Brown, Klaviyo
Head of APAC Lifecycle
WHAT I CAN DO FOR YOU
MARKETING LEADERSHIP
Full-time or fractional demand gen, revenue marketing, and operational leadership. I architect the engine, build the team, set the blueprint for scaled growth, and make the number move.
GTM TECH & OPERATIONS
Your GTM stack, finally talking to itself. CRM, Marketing Automation, Sales Automation, intent, scoring, attribution — wired so Marketing, Sales, and RevOps align on the data and the plays.
SCALABLE SOLUTIONS
ABX, lifecycle, and full-funnel programs built to keep working after I leave. The thinking before the headcount, the playbook after it — data-backed, creatively driven.
TESTIMONIALS
“Ashley is one of the most talented and energetic lifecycle marketers I've had the pleasure of working with. She brings a genuinely strategic view of her craft while never being above rolling up her sleeves to move fast, without ever compromising on quality or attention to detail.”
— Fraser Brown, Klaviyo
Head of APAC Lifecycle
“Ashley brings a rare combination of strategic thinking and hands-on, data-driven execution. I was always impressed by how she approached challenges with a solution-oriented mindset, using insights and performance metrics to drive meaningful, measurable impact.”
— Nayara Jorge, Twilio
Senior Team Manager ABM
“What distinguishes Ashley is her ability to operate at both the strategic and operational levels. She doesn’t just launch campaigns — she builds systems.”
— Robin Emiliani, Catalyst
Cofounder & COO
“What stands out just as much as her precision is how she works. Ashley is generous with her knowledge, proactive about sharing context, and invested in elevating the people around her.”
— Kaitlyn Foley, CultureAmp
Director of Marketing Operations
“Ashley is an incredibly talented and driven demand generation marketer. She thinks of creative ways to solve all problems.”
— Lizzy Ragno, Adobe
Director of Enterprise Marketing
“What sets Ashley apart is her ability to balance strategy with operational rigor...every initiative has a strong strategic backbone before execution begins.”
— Steven Wolanin, Klaviyo
Senior Demand Gen Specialist
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